Tell the visitor what your website is all about right off the top. It’s on the high end of the pricing spectrum, but it’s still hugely popular. I’m always calling Ubers to pick me up. 1. If your website is set up right and you have a nice number of backlinks, your homepage will probably rank for your business name or brand anyway. If you need to put navigation items, social media buttons, and other elements on the website homepage, make sure they don’t distract your visitors’ eyes from the main CTA buttons. The only language software with TruAccent™ — the world’s best speech recognition technology. And since a company’s homepage accounts for up to 50 percent of the site’s total pageviews, it’ll make or break your business. It’s an invitation: Here’s what to do next! It should be more of a corridor that has multiple clearly labeled doors, each of them leading your visitors further inside your house based on their current needs. And if you’re surfing on your smartphone, you can click that number to dial it, which makes it particularly useful. Your homepage is without a doubt the #1 most important element on your website. For complete tutorials on how we've built similar pages, take a look at our Landing Page from Scratch series. When you can answer those questions, you’ll have the information you need for better homepage design. You can have more than one option, but make clear that there’s a single CTA you want your visitors to follow through on specifically. This process of A/B testing individual elements will help you refine your site so it’s ideal for your target audience. And that’s how long you have to captur, Marketers seeking to dominate their respective niches should be focused on the best website layouts.Doing so improves your users' experience and g, When visiting your site, a user decides whether to hit the “back button” within milliseconds.That's right, milliseconds.Your homepage is you, The 31 Best Homepage Design Examples and Ideas for Your Website. Green Mountain Energy leaves no doubt about the company’s purpose. The company’s homepage is no different. Make it clear from the get go. Barry Feldman is an online marketing super freak. Resist urges to: 1. You have the product lined up in all its colors and the tagline “Saving energy never goes out of style.” The “Buy now” CTA tells visitors exactly what they should do next. It should be visible at the top of the homepage, with links organized in a hierarchical structure. We’re dealing with a hero image again, this time of a worldly traveler who’s using his phone — ostensibly to access the Rosetta Stone app. Why it works: If you look at each individual element on Uber’s homepage, you’ll notice that it’s all designed to funnel website visitors toward one action or another. It’s only fair then that I feature Lyft here. There are two equal CTAs — one for residential customers and one for business owners — that use contrasting colors to draw the eye. If you watch my YouTube videos, you know Adam and I have a regular Thursday series where we answer questions from people who have left comments on previous videos. The graphic subtly communicates that the technology works on all device types, and the word “millions” shows how popular the service is. Create a homepage that inspire visitors to want more, not less. In fact, you might even want to add a form or statement to the very top of your homepage — preferably in a large font — that gives your visitors a sense of what you do: What problems do you solve for your customers? So setting a page as the homepage will automatically revert all of your other pages back to regular pages. You have a slightly askew hero image that draws the eye and two CTAs — one of which uses a dark background to draw more attention since it’s for the paid version of the tool. Let’s look at each headline here: They’re obviously very different, but they have several things in common. You’re more likely to lure in potential customers if you can effectively communicate this information. He’s a popular blogger, author, speaker, podcaster, content marketing consultant, copywriter, and creative director. CarMax encountered a unique challenge when designing its homepage. If you elect to include all 20 ideas on your homepage, you’ve probably overdone it. That’s how Viewership draws visitors’ eyes to relevant parts of the page. So add a sample of your music right to your Homepage. Web design is extremely subjective. For instance, a standard heatmap shows areas of “hot” activity and “cold” inactivity. To decrease bounce rate, give your visitors a clear path into your site from the homepage. There’s a major call to action for launching an interactive demo, but users can also find out about specific solutions for different customer segments: individuals, educators, and businesses. What will your audience expect? However, you can please most of the people who visit your site. At the same time, the elements don’t feel cluttered, and you know immediately what Laura Worthington sells. Learning the color wheel and how colors complement one another will make you a better designer. This website homepage content checklist should help. Simply make sure your website is coded correctly," Wright says. The use of the computer image to show cover art is a smart one. Dropbox knows its target audience and drills down on pain points that affect them, including efficiency and security. Here, we have more navigation options than Dropbox provides, but each contributes to helping visitors find what they want. Your conversion depends on engaging the right people, right? That’s right, milliseconds. In fact, nearly 60 percent of customers surveyed in one study said they would rather engage with a beautifully designed web page than one that was simply designed. Yet, if it doesn’t tell your visitors what you do and offers an easy way for them to discover more, they won’t stay for long. The value-added benefits of the technology set it apart from its competitors and make it seem more effective at helping people learn language skills. How? In fact, stretching the boundaries of modern design conventions can work in your favor, but only if you don’t obstruct the visitor’s user experience. Then you have Rosetta Stone, which uses words like “only” and “world’s best” to convey credibility and authority. Humans respond well to visual imagery. Now take these top headlines and, if you’ve got a site already or a wireframe for your home page, plug them in. I use Skype a lot, so I’m pretty familiar with how it works. A website can only have one homepage. Particularly notable is the CTA. Yet it somehow works. Sign me up! It caters to both purposes through its homepage design. After consulting with a ton of clients about their homepage strategies, I decided to create a checklist of 20 ideas—a planning tool. Your CTA is where you want your visitors to focus their attention. Crowd your logo with unnecessary visual elements.Instead, surround your logo with ample negative space so it instantly stands out. If you’re not familiar with Rosetta Stone, it’s a suite of tools designed to help you learn a foreign language. Adding a Homepage to Your Site. Disable Page. In thredUP’s case, the homepage goes for a seasonal approach. It could be to check out your product line, read your blog posts, or find out if you sell a particular type of service. Because it is the most visited page on your entire site. There’s no way to please everyone. All fit together seamlessly. The copywriting should be concise and focused. Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. After you collect this information, create two versions of your website. The following pointers provide an outline to implementing this approach, helping your site succeed, and in the long run, attracting new clients. 3 Things to Remove From Your Website. You’ll see my signature orange color on NeilPatel.com and Neil Patel Digital. When you click the “Learn more” link, the homepage expands to include even more information about how Crazy Egg helps website owners boost conversions. Just like you pick up toys, clothes, scattered magazines, and other detritus at home, you want to remove any confusing visual elements from your homepage. How to do A/B Testing and Improve Your Conversions Quickly, 9 Essentials of a High Converting Landing Page, The 15 Second Rule: 3 Reasons Why Users Leave a Website, The Best Website Layouts for User Experience and Conversions, 24 Attention-Grabbing Website Homepage Introductions, Build Your Online Authority With Powerfully Effective Content Marketing. The goal of your website is to guide visitors along a path that leads to them taking the action you want them to take. As I said above, a broken front door and an inaccessible driveway prevents future buyers from even considering the sale. It’s the core of your business’ branding and identity, after all. Multiple CTAs direct visitors to either find a car to buy or to sell their used car. And when it comes to what you put on your website, they urge: Don't be afraid to tout your smallness. 1. They can sign in or create an account. While not an absolute necessity, including your mission on the homepage of your website is certainly worth a consideration. […] Design is happy to share this informative blog post by Barry Feldman. Instead of stating its value proposition outright, Uber appeals to what their target customers want: freedom, efficiency, and a destination. As you can see from the homepages I highlighted above, some website homepages share common elements, but they’re all different from each other. You have social proof in the subhead, which tells visitors how many people trust Crazy Egg’s tools. Your home page sets the tone for your business like a first impression – so makes a lot of sense to ensure your home page works effectively. I’m a big fan of contrast when it comes to my sites. I’m also a big fan of Uber’s website. Nobody would ever call me a fashion expert, but I like the overall homepage design on the Mark Jacobs site. The “New” icons next to the product names attract interest, too. I might love a site’s design, while you might hate it. Like: Describe briefly about your blog. In Healthline’s case, it’s primarily an educational publication that provides tips and insights into healthcare, nutrition, fitness, and more. Your homepage is your only chance to get them to stay on your site and become a customer. This might sound antithetical considering what we usually see, but it’s designed for its audience. One of the most common issues I notice on homepages is conflicting CTAs. For instance, a bold color for the background and a neutral color for the text on a CTA will work well. Present one version to half your visitors and the other to the remainder. If you don’t have a strong call to action button on your website homepage, check out some of these attention-grabbing button templates from Graphic River. The guy behind the wheel is clearly an Uber driver, but he’s staring right at the camera — at you. You’ll see where people click, scroll, and otherwise react to design elements. Many of your website visitors will find your homepage first. Once you accomplish this, you’ll have built a website conversion machine. Then you have the three things people use Skype for: talking, chatting, and collaborating. I’m going with another example of custom graphics. You can do this by placing a music player in your page’s content, or a site-wide music player at the bottom of your page. Clearly, (c) is the optimum answer. What is Conversion Rate Optimization (CRO)? There’s a focus on searching for properties immediately from the homepage, but you also have access to useful navigation.

. With all the money people spend on the fitness industry, it’s refreshing — and compelling — to see a message that promises workout videos that don’t cost money. Your homepage should provide a sense of your company’s values, unique selling proposition (USP), and purpose. There’s also the value proposition on top of the hero image, which helps cement the company’s value. […], […] Feldman Creative share their home page elements for success in this infographic. Or to fill out a form? Uber takes a more emotive approach. The copy and the imagery take center stage for the Nest homepage design. By making this information easily accessible on your homepage, you will see an uptick in conversions. Draw readers deeper into your blog. Get the latest CRO, SEO, design, and ecommerce marketing tips delivered straight to your inbox. See, your homepage, your content, and your marketing in general, shouldn’t aim to engage everyone. Thanks to the copy, you know exactly what StudioPress does for its customers: “Build Amazing WordPress Sites.” Then, you have three CTAs to choose from based on how you want to proceed. If visitors enjoy their experience on your website, they’ll also be more likely to remember it in the future. You’ve likely read this great quote before: “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” ~ Antoine de Saint-Exupery. That might be more impressive. Consumers are judging your business based on homepage aesthetics. What happens when you try to sell a house with an overgrown garden, cracks in the driveway, and a broken front door? Copyblogger focuses on words like “authority” and “powerfully effective.” They’re not impressive on their own, but when built into a concise headline, they help send a stronger message. Get the email addresses of visitors. It’s feminine and colorful without overwhelming the senses. The company has set the bar high for every other coffee shop, and its homepage design changes regularly based on the products Starbucks wants to promote. Place it on the top left. Imagine this: You go into a shop or an office, and you are immediately greeted by a customer service representative. It’s big, the background is high-contrast, and the background color recalls the colors in the Ensurem logo. When first-time visitors arrive at your site, they have a purpose in mind. Now that you know the four goals to motivate your design principles, ask yourself three guiding questions: What do you absolutely need on your homepage? Making a good first impression is paramount, because the stakes are high. “Unleash the Power of Engaged Employees.” That’s the business’s sole purpose. Any way you can brag about your brand or give yourself leverage over your competition, do it. The marketing copy is very simple here. Contrast doesn’t mean a loud or obnoxious color. You can add complexity to a simple homepage design, but you don’t want to start with a cluttered mess and have to selectively prune it. Consumers visit your website with a purpose. The goals of your homepage There are a million things you could put on your homepage.

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We see the pink/red color in just two places and the green color in just two places. This is especially true when it comes to your homepage design because the homepage serves as the gateway to the rest of your website. Don’t force your website audience to have to figure out and guess what it is you do. Slack makes it clear what visitors should do. You get a sense of refinement from the design. You want website visitors to convert, but they won’t if you don’t give them the necessary incentive and opportunity. A website is like a house in which every window is also a door: People can follow links from search engines and other websites that reach deep inside your site. The first thing your visitor should see is your logo. What do you need on your homepage? Sometimes, your approach to homepage design needs to reflect the type of website you’re building. Laura Worthington has created a homepage design that reflects her approach to designing fonts. You need to ideate and explore the possibilities, but also master the fine art of subtraction. Not only can these tactics make your website seem “spammy,” but they’re annoying. This is a hefty list of homepage ideas. That’s exactly why you need the best homepage design for your website. Anyone who knows me will tell you I hate to drive. The design and content in your homepage navigation could mean the difference between a website conversion and a bounce. In a CTA, you can also use a color that isn’t found elsewhere on the page. You can see how both Uber and Rosetta Stone did this in the examples above by making the alternate CTAs smaller and less obvious. It’s focused on one thing: Getting visitors to search for a destination. The homepage is the most important page on most websites, and gets more page views than any other page. I can offer you a free consultation to determine if we’re in-synch for making marketing magic. The company both buys and sells cars, so it needed to cater to both audiences. The same goes for your website. This is job one. There’s also a link to start a 30-day free trial, with the trust-building “Cancel anytime” language right next to it. Over time through trial and error, many people have learned that clicking on a site’s logo leads them back to the homepage. And whatever you do, resist the temptation to put a pop-up on your homepage! And how do you design the best homepage for your business? Use your principal home page headline to communicate your site’s underlying value proposition. Those are two entirely different segments of the market. Chances are a substantial portion of your visitors will enter your website via the homepage. You can also go for a vertical one (on the left or right side of your page) - a cool option, but a bit less instinctive. Instead of a big headline that says, “We Publish Articles About Health,” Healthline demonstrates that fact with lots of article titles and excerpts above the fold. Regardless, you want to direct that consumer to the appropriate page. It allows us to create a variety of different types of sites, but one of the most important components of any website … However, before you make any decisions, you must understand … 20 Ideas for Your Website Homepage Content [Infographic]. This is an example of “showing, not telling” design. It also successfully caters to both riders and drivers. Plus, the navigation is pretty stripped down, with an option to “Compare plans.”. The navigation is hefty but cleanly designed, so visitors can easily find the categories that interest them. Remember to tie each of your design elements to one of the four goals listed above. It’s the first thing many people see when they visit your website, so you want to wow them from the second the page loads. 1. It’s a great example of seamlessly combining two value propositions: Get a safe, inexpensive ride or become a driver and make money. Additionally, consumers will immediately notice the free shipping order in the top bar and the well-spaced navigation links. Connect with Barry on Twitter and LinkedIn. Do people tend to skip over your CTA when they come from Facebook? If your blog’s homepage has any of these things, you’re dropping the ball. WordPress is used on a large portion of sites on the web. He writes and educates clients on online marketing on The Point and on many other sites across the web. The answer could be: (a) Content that best positions your company as the solution to a specific problem, (b) Content prospective buyers are looking for. A simple homepage design welcomes your audience to your site, tells them what you want them to do next, and allows them to explore your site in more depth. 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